Fitness Snob Council
Your fitness choices have a backstory. Brands should hear it.
The Fitness Snob Council is an ongoing community of women who take workouts as seriously as style — sharing the real motivations, tradeoffs, and standards behind their fitness decisions through honest conversations, and coming back quarterly so we can understand how those choices evolve. Your perspective helps fitness and wellness companies build better products, experiences, and messages for women like us.
Women 18+, US-based. 20–25 minutes on your schedule.
Why this exists
You know what gets you to show up, what makes you spend, what earns your loyalty — and what makes you walk away.
Fitness brands spend millions guessing at those answers. I'm building something that asks you directly — and treats your perspective like the valuable thing it is.
How it works
- Quick eligibility check — a 3-minute form to confirm the basics and collect your contact details. You'll also pick your sweatshirt size (first and second choice).
- Clear consent — before your conversation, you'll see exactly how your information will be used and choose what you're comfortable with. Nothing hidden, nothing pre-checked. You can skip any question or stop at any time.
- Your conversation — a 20–25 minute AI-guided conversation about your fitness and wellness choices, on your schedule. Bring the honest version — there are no right answers.
- An ongoing community — the Council isn't a one-time survey. You'll be invited back periodically for follow-up conversations so we can learn how preferences and decisions change over time. You can pause invitations or leave the Council anytime.
Thank-you gift
A Fitness Snob sweatshirt (XS–XL), shipped to you after you complete your conversation.
Sweatshirts are available first-come, first-served based on when you complete your conversation. Your first and second size choices at signup help me honor your preference while sizes last. Ships US-only.
The gift is for your time. Never for a certain kind of answer.
Privacy Policy
If you join the Fitness Snob Council research community, here's how we handle your information:
- What we collect: the contact details you give us (name, email, phone if you share it) to schedule conversations and send study communications, plus shipping details for thank-you gifts. Your conversation responses are transcribed and analyzed as research.
- How it's used: your responses become part of aggregated, de-identified research about women's fitness and wellness choices. We never sell research data, and companies only ever see combined patterns — never your name or your individual answers.
- Kept separate: your contact and shipping details are stored separately from your research responses, and only the founder can link the two.
- Marketing is separate: receiving a thank-you gift never adds you to store marketing. Marketing emails go only to people who opt in separately.
- Your rights: you can pause follow-up invitations or leave the Council at any time. If you leave, we delete your profile, contact information, and conversation records linked to you. You can request access to or deletion of your information anytime by emailing info@fitnesssnobstudio.com.
Questions, answered
Who runs this? Kim — founder of Fitness Snob. I started this brand for women who take workouts as seriously as their style, and I'm building the Council as the next chapter of it.
Why an AI conversation instead of a person? So you can do it on your schedule, answer honestly without an audience, and skip or stop whenever you want. The AI guide introduces itself as AI at the start.
How often will you ask me to do these? Approximately quarterly. The Council is an ongoing community — you'll be invited back every few months for a follow-up conversation so we can understand how preferences evolve. You can pause invitations or leave the Council anytime, no explanation needed.
I'm not in the US. Can I join? This founding group is US-based — the thank-you gifts ship within the US only. You're welcome to leave your email on the eligibility form and I'll keep you posted as the Council grows.
What if I start and change my mind? Skip any question, stop anytime, no explanation needed. If you leave the Council, your profile, contact information, and conversations linked to you are deleted.
Will this end up as an ad? Your answers are aggregated and de-identified — they become research, not marketing. Nobody sees "you said this."
Final call-to-action
You have standards. Make them count.