Kim Turner, owner of Fitness Snob

The Origin Story of Fitness Snob

Ever been on the hunt for the perfect gym look, only to find that something was missing? That final touch, the pièce de résistance, was often overlooked: the crew socks. As a lifelong fitness enthusiast with a passion for fashion, I noticed this gap in the market. While fitness apparel brands were popping up everywhere, none seemed to understand the importance of the perfect crew sock in completing a killer workout look. That’s when Fitness Snob was born.

Fitness Snob isn’t just a brand; it’s a movement for women who take their fitness seriously but never compromise on style. We started with a clear vision: to elevate fitness fashion by focusing on those often-overlooked accessories that make all the difference. Our crew socks aren’t just cute—they’re designed to blend high fashion with high performance. And this is just the beginning. We’re expanding into other must-have fitness accessories, ensuring that every fashionably fit woman can finish her look with gear that’s anything but basic

Fitness Snob Mission Statement

At Fitness Snob, we believe in the unapologetic expression of your unique fitness style. Our mission is to empower you to walk into the gym—or anywhere else—with confidence, knowing your accessories reflect your fierce and fashionable personality. We blend fashion and functionality to create high-quality fitness apparel accessories that resonate with the bold and vibrant spirit of our community.

We celebrate individuality, self-expression, and inclusion. Fitness Snob isn’t just about looking good; it’s about feeling great and being part of a community that honors every fitness journey. Join us in championing authenticity, confidence, and the freedom to be yourself, both in and out of the gym.

Welcome to Fitness Snob, where your fitness journey meets your fashion statement.